How to Use Facebook Ads to Grow Your Inflatable Rental Business
If you are looking to promote your bounce house rental business to the local community and find new customers, you should consider using Facebook. In recent years their localized product has become much more sophisticated and it is a great opportunity for small business owners to promote their services.
In this article, we'll go through some basics about Facebook ads and different ways you can build your customer base.
Almost Everyone is on Facebook
The reason why Facebook is so effective at reaching new customers is that almost everyone is using it. Here are a few eye-popping stats:
- There are more than 2 billion active monthly users
- 83% of women and 75% of men use Facebook
- People spend an average of 35 minutes on Facebook every day
- 60 million businesses have Facebook pages, and 39% of users follow them to receive special offers
Long story short, you can easily target your core audience because a majority of them are actively using the app throughout the day.
How To Target
The backend of Facebook ads is becoming easier and easier to use. One of the most powerful ways to use it is by choosing the right demographic for your ads (we'll get into formats later in this post). Once your ad is live their system will automatically optimize who they are showing the ads to based on performance.
Simply put, they want to make sure your ads are successful for two reasons:
- It provides a better user experience
- They want you to see success so you will remain a customer
Let's go through a hypothetical situation to show you how it can work:
We are going to use San Diego as our target market. By choosing the city as a top-level destination, you have narrowed your audience down from 230 million people to 2.6 million.
However, we want to take it a few steps further.
If your business typically is servicing birthday parties for children, you could target people in San Diego who have an interest in parenting. This brings your potential audience down to 320,000 people.
Or, you could go even further and select mothers of grade school children that stay-at-home. This gets you very specific and to 47,000 people.
You can play around with the tool quite a bit; there are an endless supply of demographics and interests that can relate to your business.
Different Kinds of Ads
Facebook has developed a few different ways to target audiences. We'll go through some of the more popular ones that lend well to Bounce House Businesses:
- Promote Offers: You could test out coupon codes that users can redeem on your website. If sales are slow this month you could offer coupon codes to book a party.
- Lead Ads: Email marketing is one of the most effective ways to build your customer base. A newer option that Facebook has is an easy form that allows users to quickly share their email addresses with companies that offer products or services they are interested in.
- Build Fans: You absolutely should have a page for your business, and Facebook allows you to promote ads that get people to "like" you. That way in the future you can post offers specifically to that audience that has shown interest.
- Get People on Your Website: Do you have a nicely designed, professional website? You can send users directly to the site, and you can control the experience from there. If it's easy to sign up for your email list or book bounce house rentals, you can convert new customers that way.
Setting Budget and Testing
If you are going to invest in local advertising, you want to make sure your money is being spent well. With each of the ad options we listed there are detailed results provided in the Facebook dashboard.
You want to make sure that you are getting results for what you are spending. For example, are people claiming your offers? How much does it cost to acquire an email address? If you send people to your website, are you tracking their activity and seeing if they are booking rentals?
Many businesses have zeroed in on certain ads that work best for them, figuring out that if they spend X dollars they can expect X in sales. The key is to track things very closely and make sure you are paying attention to customer activity.
The beauty of Facebook ads is that you can spend as little as you want per day, and more importantly, see if they are going to work rather quickly. If you wanted to promote an offer, you could set a budget of $100 and let the ads run for a week. When the campaign has ended you can analyze results and see if you were picking up new customers as a result.
People Are Online, You Should be Too
More and more people are finding products and services online. If your bounce house business is not visible to the local community online then you are missing out on potential customers.
Facebook is being used every day by people in your locality, and you should experiment with connecting with them through targeted advertising to see if it will add more booking to your bounce house business.